Coldlytics operates a marketplace model, matching your list building task to the best researcher for the job. Our researchers use a combination of automated tools, manual techniques, and of course apply critical thinking. We believe this is the best way to build custom, consistently high-quality lead lists.

Inside of Coldlytics you can select the "Small Business" strategy where you'll be shown a preview of Google Maps. You begin by setting your target areas, such as a city or state with X radius.

Then you specify your industry. We show you a quick preview a few examples of Google Business Profiles that appear when we search your particular area for the industry term you've provided.

We take this information and paid it with our team of human researchers who are experts in enriching data. We can qualify the list dramatically based on factors like the company age or employee headcount, as well as based on certain keywords we'll check each website for that you have total control of.

There's no better way to build a list than starting with Google Maps because Google will create Google Business Profiles for companies within Google Maps even if the company hasn't setup their own Google Business Profile for themselves. This results in a strong foundation for building lists on.

The old way: you define a LinkedIn people, company, or Sales Navigator search, then feed this into a tool like Wiza or Seamless.

Coldlytics is better because...

LinkedIn search results are far from perfect, even if your advanced search game is on point! There's often a lot of noise, and sometimes the only way to filter it out is by using an actual human being 🙂

Not to mention, LinkedIn typically only holds contact information for about 20% of it's users based on our experience. This means you're missing up to 80% of the market if you're not having the data researched by Coldlytics.

Our researchers will ensure every contact they deliver matches your specific criteria. No more worrying about restaurants turning up in your hotel search, or real estate brokers in your business broker search - we'll catch it!

What's more, staying within LinkedIn using the old ways means you're restricted to LinkedIn's own targeting criteria. What if you want to find companies with less than 100 employees? You'll have to scrape all companies up to 200 employees then filter out those who have 100 - 200 employees manually.

The other advantage of using Coldlytics for LinkedIn-based tasks is that our researchers can cross-check multiple data sources. For example, you want founders software companies in North America up to 100 employees, but only those who have raised capital in the last 90 days. Our researchers can achieve this by cross-checking Crunchbase! This is where the true value of Coldlytics becomes clear.

There are an infinite number of ways to use Coldlytics. We encourage you to experiment, and if you find something killer - please share it and join our Facebook Group.