Voyager DB provides a wealth of detailed information about businesses, allowing you to identify and target your ideal prospects with precision. Below is an explanation of each data point available in the database to help you better understand the value and potential applications of the information.
1. Company Name
The official name of the business as listed on their website or public records.
💡 Use Case: Ensures accurate personalization in outreach efforts and avoids generic messaging.
2. Website Domain
The primary URL for the company’s website.
💡 Use Case: Allows you to review the company’s online presence and gather insights before contacting them.
3. Address Details
Includes the company’s street address, city, state/province, zip/postal code, and country.
💡 Use Case: Useful for geographically targeted campaigns and ensuring relevance in location-based outreach.
4. Phone Number
The main contact number for the company.
💡 Use Case: Enables phone outreach or further research about the business.
5. Website Title
The title of the company’s homepage as displayed in search engine results.
💡 Use Case: Provides a quick snapshot of the company’s focus or branding message.
6. Social Profiles
Links to the company’s profiles on platforms like:
Facebook
Instagram
LinkedIn
Twitter/X
YouTube
TikTok
💡 Use Case: Helps identify active social channels for engagement and better understanding of their digital strategy.
7. Google Business Profile URL and Status
Indicates the presence and status (claimed or unclaimed) of the company’s Google Business Profile.
💡 Use Case: Highlights their local SEO efforts and serves as a potential indicator of their online visibility.
8. Google Review Count and Score
The number of reviews and the average rating the business has on Google.
💡 Use Case: Can help identify businesses with strong reputations or those needing improvement, tailoring your messaging accordingly.
9. Page Speed (ms)
The average time it takes for the company’s website to load, measured in milliseconds.
💡 Use Case: Useful for targeting businesses with slower websites who may benefit from optimization services.
10. Advertiser Pixels
Identifies whether the company uses tracking pixels from platforms such as:
Facebook
LinkedIn
Google
TikTok
💡 Use Case: Indicates whether the business is actively running ads or engaging in digital marketing.
11. Contact Email
A general contact email address for the company, such as info@companyname.com.
💡 Use Case: Provides a direct channel for inquiries, though typically less effective than personal email outreach.
12. Last Updated Date
The date when the record was last reviewed and updated in the database.
💡 Use Case: Confirms the freshness of the data, ensuring you’re working with accurate and current information.
How to Use These Data Points Effectively
Personalization: Combine details like the company name, website title, and address to tailor your outreach.
Segmentation: Use filters (e.g., location, advertiser pixels, or page speed) to focus on businesses that align with your Ideal Customer Profile (ICP).
Campaign Planning: Leverage insights from Google reviews and social profiles to craft highly relevant messaging.
Enhanced Research: Cross-reference data points with external tools (e.g., LinkedIn, SEMrush) for deeper insights.